Cash wrap display counters are popular because they can, and do serve a variety of purposes. Everything from checkout needs, combination wrap and checkout, and simple independent cash register stands can be set up easily using a cash wrap display counter. Retailers find these especially useful when offering seasonal sales clearances, or special holiday specials. Cash wrap display counters are extremely mobile and come in such a wide variety of shapes and sizes there is almost always a type for every need.

Everything from jewelry to food can be displayed as a special or a permanent fixture in any type of establishment using a cash wrap display counter. Even "guest" vendors can be encouraged to appear in establishments, and a quick set up can be done using these displays. In addition, these are attractive in appearance and a selection of woods and colors usually exist. Solid front straight and corner units are available, as well as open front straight and corner units. Depending upon the location within the store, the choice is up to the retailer or merchandiser, and the product that is being sold is taken into consideration. Widths vary tremendously also as does the height and the number of shelves in each unit. The geography of the store should be the predominant deciding factor in choice of display, as should ease of use with the products that are displayed.

Some cash wrap displays are sectioned into quarters, and these also have been specifically designed to hold quantities of several smaller products. Many times, sectional cash wrap displays are used for self-service type applications. These smaller, self-service displays are popular for holding golf balls, jewelry, and similar small purchase items. Customers simply pick out what they want from the open front, and then either purchase it right from the clerk at a register set up on top of the cash wrap display, or bring the item to another checkout station set up elsewhere within the organization.

Cash wrap displays are attractive in appearance and many times are referred to as "product showcases". Some displays are rather high and can then be referred to as "towers". No matter what they are called, though, cash wrap displays are a very attractive and lucrative way to display products throughout an establishment. Since they can be moved effortlessly, they can appear in different locations throughout a store at will, and they require no assembly (or very little) as they come mostly completed upon shipping.

There is usually a cash wrap display for every budget. Such a wide assortment of styles and compositions exist, that any merchant, anywhere can usually find what they need. The dual functions of display and checkout keep cash wrap displays popular with retailers and merchandisers. The portability makes them almost a necessity for every store trying to increase it's seasonal sales and special discount sales, as they immediately catch the eye of shoppers when they are used properly and to best advantage within the geography of an establishment.