Gondola fixture panels are so named because of their unique shape. Very much resembling the gondolas (boats) used for canal travel in Venice, Italy, these uniquely shaped retail display tools have a place in successful merchandising and retailing. These store panels can hugely improve an existing retail space's design and layout, lending themselves well to the usage of floor space that might otherwise be wasted.

Gondola store panels are designed in such a way that a myriad of panel store fixtures and add-on fixtures can be used, allowing a retailer to design a display of their size and choosing effortlessly. A gondola store panel starter unit is chosen and then add-on units and fixtures are added according to the particular needs of the retailer. The starter unit can be either a freestanding unit or a wall starter unit. Shelves can be added as well, and the entire gondola store panel can be extended by the addition of other gondola units, that can be purchased as add-ons.

In addition, wire shelf dividers, and open-end baskets can be employed, as can basket dividers and glass shelving, giving the gondola store panel the flexibility needed for many "problem displays". When other display solutions fail, many times the gondola store panel can come to the rescue, because of the many types of add-ons that can be implemented.

Retailers can combine a starter unit and add-ons to determine the total length of a run, and this allows ordering of customizable solutions to retail display problems. As many add-ons as needed are possible and gondola store panels are therefore a truly limitless solution to many display problems. Add-ons for gondola store panels are also rather unlimited and base shelving, pegboard backs, and uprights, can be ordered as needed. Height of the unit and depth of the base shelves are the only real requirement needed, as these determine the actual "starter gondola". End-cap merchandisers can be added at a later date as can wire baskets and additional shelving.

Gondola store panels are versatile enough for just about any type of merchandising, from automotive parts to convenience store goods. Some are constructed of such heavy-duty materials as steel, while others are constructed of standard pegboard or solid hardwood. Although many gondola store panels are two sided, four sided gondolas do exist, as do extender kits that can be used to effectively extend and enhance a gondola store panel. Assembly is also basically simple and many gondola store panels come complete with an almost total "snap and go" approach.

It's clear to see why gondola store panels were conceived and created, as they are an effective store display solution because of their customizable qualities and their effectiveness with all types of merchandise. They are perfect for large or small aisles, and the multiple level display allows various products to be displayed all at the same time. Gondola store panels allow retailers to maximize the use of their time with their ease of display, while at the same time, maximizing point of sale impact.